Utah Roadside Food Mart Signs Colour Americana Photography
Bold Painted Lettering Across a Low Log Frontage
“Food Mart,” “Fresh Fruit” and “Gift Shop” compete for space across this low roadside frontage in Utah. White, turquoise and red lettering appears against dark panels and warm log walls, creating a lively arrangement of words and colour. I photographed the scene in 2009, drawn to the variety of design and typography gathered in one small stretch of highway. Each sign has its own character within the larger display.
The broadest lettering runs along the roofline, while smaller boards fill the spaces below. A pale sign advertising Utah fresh fruit sits near the centre, standing out against the brown timber. To the right, narrower signs add more words and different letter shapes. I like how the image can be read in several directions: across the upper strip, down toward the doorway or from one painted panel to another. The repeated horizontal logs give that busy arrangement a steady underlying pattern.
A yellow and red fuel sign rises above the left side, with trees and a pale blue sky behind it. Below, the guardrail and roadway introduce simpler bands across the foreground. Those ordinary roadside elements give the storefront context while leaving its signs as the main attraction. The colour photograph offers a distinctive piece of American highway culture through practical advertising and improvised visual design. As a print, it suits an interest in typography, roadside shops and the graphic details that make everyday commercial places memorable.
© Dan Kosmayer, 2009
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About My Fine Art Photography
Every photograph in my collection comes from my own travels, explorations, and years behind the camera.
I create my work as photographic art rather than mass-produced decoration. From street portraits and abandoned places to landscapes, architecture, and the unusual subjects I discover along the way, each image begins with something that made me stop and look.
My photographs are available in multiple sizes so the same image can work in anything from an intimate wall space to a large statement installation.
